• Produced actionable insights and provided recommendations, directly influencing game design direction.

• Closely collaborated with developers and designers to have clearly defined and measurable goals.​

• Actively representing Analytics Team on weekly and monthly team-wide presentations, showcasing our work and preaching for data-informed decision making.

• Created automated reports that were used for taking actions against suspicious accounts.

• Designed data dashboards for monitoring game features vulnerable to cheating.

  • Worked closely with Tech-Support department to take action against cheaters.

• Prevented substantial financial losses by addressing a critical transaction loophole in the game system.

• Responsible for preparing, analising results and A/B testing various live in-game and out-of-game campaigns, improving players retention and conversion to paying users.

• Created data-driven targeting segmentation based on players in-game activity.

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• Proactively analyzed and compared product sales performance to strategize and enhance sales effectiveness.

• Tracked and reported generated revenue and monetization metrics like ARPU, ARPPU, Conversion 

• Conducted comprehensive data validation and reconciliation by cross-referencing data from different data sources.

• Designed and implemented multiple analytics dashboards for monitoring players performance in specific game features.​

• Kept Analytics documentation always up-to-date.

• Experience working with Relational and Non-Relational Databases, which involves integrating new telemetry events, enhancing data collection and reporting capabilities.

• Calculated server traffic estimations, including Maximum Concurrent Users (Max CCU), on a per-day, per-hour, per-minute basis, and for specific in-game features.

• Conducted server performance assessments and compared various settings based on BI to identify and implement optimal configurations.